Carlos Anaya Ruiz
Technical SEO Consultant & Full-Stack Engineer in Mexico
I help businesses and founders build fast, indexable, high-converting websites — with high-performance engineering, real technical SEO, and modern architecture.
Based in Mexico City. I work with startups, agencies, and established companies across Latin America and the US. From one-off technical audits to ongoing development partnerships.
Amazon · Master Loyalty · Wan Hai Lines
Services
Engineering & technical SEO solutions to scale your digital business
Technical SEO Consulting
Audits, structured data, Core Web Vitals, and information architecture
- Full technical SEO audit with prioritized findings and action plan
- Schema.org / JSON-LD implementation validated against Google Rich Results
- Core Web Vitals optimization (LCP, INP, CLS) and web performance
Modern Web Apps with Next.js & Firebase
Fast, indexable, modern web application development
- Lighthouse 90+ scores in performance, SEO, and accessibility
- SSR/ISR for instant indexation and always-fresh content
- Serverless backend with Firebase: Firestore, Auth, Functions & Hosting
AI Automation & Chatbots
Intelligent chatbots and AI-powered process automation
- Context-aware chatbots that understand your business
- Secure integration with your existing systems (CRM, ERP, APIs)
- Measurable operational ROI: less manual work, more efficiency
Responsive Dashboards
Interactive, data-driven dashboards for your platform
- Clear data visualization with interactive charts
- Responsive design that works on any device
- Real-time connection to your data sources (APIs, SQL, Firebase)
My Work Process
Proven methodology for measurable results
Audit
Deep technical analysis of your site, performance, SEO, and improvement opportunities.
Strategy
Architecture definition, priorities, and roadmap with clear deliverables.
Implementation
Iterative development with sprints, code reviews, and continuous QA.
Measurement
Metrics tracking, Core Web Vitals, rankings, and conversions.
Stack & Specialties
Technical SEO & Web Performance
Languages & Backend
Frontend & Mobile
Databases & Data
Cloud & DevOps
AI & Machine Learning
Management & Methodologies
Frequently asked questions
What does a technical SEO audit include?
A full analysis of your site architecture, indexation status, structured data, Core Web Vitals, internal linking, canonical tags, hreflang, robots/sitemap, and rendering. You get a prioritized report with specific fixes and expected impact.
How long before I see results from technical SEO improvements?
Technical fixes (indexation, schema, CWV) typically show impact in 2-8 weeks after Google recrawls. Structural changes like information architecture may take 2-4 months to fully reflect in rankings.
Can you handle SEO migrations?
Yes. I handle migrations from WordPress, Angular, React SPAs, and other frameworks to Next.js. The process includes pre-migration audit, URL mapping, 301 redirects, schema migration, and post-migration validation to preserve organic rankings.
How long does it take to build a web app with Next.js?
It depends on complexity. An optimized landing page can be ready in 1-2 weeks. A platform with authentication, dashboard, and database takes 4-8 weeks. I always start with a technical audit to define scope and deliverables.
Why Next.js and not another framework?
Next.js offers the best combination of performance, SEO, and developer experience. Its hybrid rendering system (SSR/SSG/ISR) ensures each page is served in the most efficient way for Google and users. Plus, its ecosystem with Vercel guarantees fast, reliable deployments.
Can you migrate my current site to Next.js?
Yes. I handle migrations from WordPress, React SPAs, Angular, and other frameworks. The process includes a pre-migration SEO audit, URL mapping, 301 redirects, and post-migration validation to preserve organic rankings.
Can the chatbot connect with my CRM or database?
Yes. I design integrations with HubSpot, Salesforce, Firestore, PostgreSQL, and REST/GraphQL APIs. The chatbot can query and write data to your systems securely.
How secure is the implementation?
Security is a design principle, not an add-on. I implement JWT authentication, input sanitization, rate limiting, and sensitive information is never sent directly to the LLM without preprocessing.
How much does it cost to maintain an AI chatbot?
Operational costs depend on conversation volume and the AI model used. I design architectures that optimize token usage with caching and precomputed responses to keep costs low without sacrificing quality.
What visualization libraries do you use?
I work with Recharts, D3.js, Chart.js, and Plotly depending on project needs. For BI dashboards I also have experience with Power BI and DAX for complex queries.
Can the dashboard consume real-time data?
Yes. I implement WebSocket connections, Firestore real-time listeners, and optimized polling. The architecture is designed so data updates without page reloads.
Can I add new metrics later?
Absolutely. I design dashboards with modular architecture: adding new cards, charts, or sections is as simple as configuring a new component. The data structure is extensible by design.
Who I Work With
I partner with companies and founders who take their web presence seriously.
Startups & SaaS
Technical SEO and performance optimization from day one. Get indexed and rank before your competitors.
Agencies & Consultancies
White-label technical SEO and Next.js development for agencies that need engineering depth.
Established Companies
Site migrations, Core Web Vitals fixes, AI automation, and custom dashboards for operations teams.
Ready to work together?
Tell me about your project. I respond within 24-48 hours.
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